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i-Zimbra have a great deal of experience in providing eCommerce facilities for web sites and enabling businesses to sell their products online.
For many people, online shopping has become the norm, and a vendor who wants to tap into this market needs eCommerce on their web site.
There are several key factors that determine whether a web site sells products through eCommerce.
Firstly, your customers need to be able to find your eCommerce web site. That's why at i-Zimbra we only build eCommerce systems that are "SEO friendly".
Principle among the factors for eCommerce success is the ease by which a customer can use your web site.
An eCommerce web site that works needs:-
Apart from the obvious - finding products they want at the right price - there are three elements of the shopping process that have a bearing on how easy and enjoyable the customer finds it to shop using an eCommerce site. These are:-
The web pages that present your products to the customer are known collectively as the shop front. The shop front is essentially an online catalogue that enables customers to browse for products and identify those they wish to purchase.
Being able to find the products that customers are looking for quickly and easily is essential. It is often said that if customers can't find the products they want within an eight-second window, they are likely to leave and look elsewhere.
The design of the shop front should make shopping intuitive, with the customer knowing at all times what stage of the buying process they are at.
Shopping carts programs are the software on eCommerce web sites that allow users to buy and pay for goods. Once a customer selects the goods they wish to purchase, it should be easy to proceed to the checkout in order to make a payment.
It is important that the process is swift and that your site does not require the customer to input large amounts of personal information as this might prevent them completing the transaction.
It is equally important that your eCommerce site provides a summary and which includes details of postage any packing and shipping requirements. The site should also email a summary/receipt to the customer at the end of the process.
There are number of ways to pay for goods purchased online, including credit/debit card payments, Paypal and Google Checkout. Most customers will choose to pay using their credit or debit cards so, in order to accept payment in this manner, there are several steps needed to achieve this including:-
You need the merchant account to be able to accept credit or debit card payments per se. The payment processing company, often known as the payment service provider (PSP), is the organisation that allows you to take a secure payment by card online and provide your customers with the confidence they need to use their cards to buy goods from your eCommerce web site.
i-Zimbra works with Protx, which has grown to become the largest independent Payment Service Provider in the UK.
We work with other PSP systems but believe Protx
provides value for money while deliving a high standard of service and functionality.
Click here to set up a Protx payment service provider account now.
If you want to set up an eCommerce web site, or having an existing eCommerce web site that you would like us to work on, contact i-Zimbra to discuss your requirements.
i-Zimbra's web site design team create designs that are as practical and eye-catching as those produced by any London company, and for a more attractive price … Read more about web site design >>
We can translate your entire web site for you, creating as many foreign-language versions as you require, and making sure each version is written as fluently, clearly and concisely as the original … Read more about web site translation >>
There are many ways a blog can be used. You can tell your web site visitors about a new product or service you are offering, or keep them informed about new developments within your business … Read more about blogs >>
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Why not find out more about what we can do to help you and your business today?
To contact i-Zimbra, simply call us on 0870 770 6989 or email us now.
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Working with i-Zimbra is great because they know how we need to have our sites built. As a web marketing company ourselves, it is vital that our sites look great and are web standards compliant.Katherine Dawson
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