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It is very easy for us to say we can increase the amount of customers that come to you via your web site, but how can you know for sure?
While an increase in sales is always a good thing, unless you are using eCommerce on your site, how can you tell how much of this traffic has been generated through your web site?
i-Zimbra can monitor all visitors to your web site, usually referred to as 'web traffic', and analyse how those visitors behaved while on your site.
Amongst other things, we can tell you how many visitors your site has received in a certain period, the pages they visited, and how long they spent on your web site. We can even tell you how many of your web visitors reached an important goal on your site such as a checkout or contact page.
Web traffic analysis is a great tool for discovering what type of web user your site is attracting. Using the statistics we provide in our monthly web traffic report, you can anticipate customer behaviours, using the information to work out your target market, and how best to appeal to that market. You can also pinpoint any web pages which are not receiving many visitors, and may benefit from some changes.
Web traffic analysis is a great tool for discovering what type of web user your site is attracting. Using the statistics we provide in our monthly web traffic report, you can anticipate customer behaviours, using the information to work out your target market, and how best to appeal to that market. You can also see if a web page is not getting many visits, and may benefit from some changes.
We are also able to show you which part of the world your web site visitors came from, if a search engine or links on another web site directed them to your site, and what keywords people used to find your site on the web.
This information is invaluable for guiding any future optimisation work that is carried out on your site, as it shows which search words and phrases work best, and the areas of the site where further optimisation may be required.
i-Zimbra uses cutting-edge web analysis software to monitor traffic on a site. If you sign up to our web traffic analysis service, you will receive a monthly report on all traffic to your web site, with a breakdown of visitor behaviour and other useful statistics as detailed above.
If you also use our monthly SEO service, we can combine the two, using web traffic data to highlight areas of the web site which would benefit most from optimisation. If you have set up Google Analytics to monitor traffic on your web site, we can manage it for you, leaving you free to get on with running your business.
Our web traffic reports are always presented in a clear manner and are easy to understand, helping you to get an accurate picture of how your web site is performing. Contact us to enquire about our monthly web traffic reporting service.
i-Zimbra will advise where your site is working well and, more importantly, where it would benefit from improvement … Read more about web site analysis >>
i-Zimbra has tools which allow us to see where your leading competitors are getting linked from. We can then use this data to inform your linking campaign, giving your business and your web site the same edge as your competitor sites … Read more about competitor link analysis >>
Search Engine Optimisation is an important way of giving your business web site a higher profile on the web and ensuring it can successfully contend with online competitors … Read more about Search Engine Optimisation >>
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Why not find out more about what we can do to help you and your business today?
To contact i-Zimbra, simply call us on 0870 770 6989 or email us now.
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The joy of employingRoger Bowell
i-Zimbra to promote your web site is the speed with which they respond to customer requests and the excellent results they achieve
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