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i-Zimbra's search marketing team is adept at using social media tools and web sites to promote our clients.
Is your business making the most of this largely untapped market yet? If not, we can help.
Social media lets people share ideas and information, and interact with, other web users all over the world.
The appeal of social media is that it is interactive and can be viewed and contributed to by
anyone that has access to the Internet and to the relevant software or website. This openness also makes social media web sites an ideal platform for promoting the products and services of your business.
These methods include, but are certainly not limited to:-
The use of social media to promote a product or service is known as social marketing. The appeal of social marketing is that costs little in terms of time and money, and can often be targeted to a very specific audience. On example of this is the 'viral video' phenomenon on YouTube.
This is when a video becomes so popular, through viewers emailing it to their friends or posting links on blogs or web sites, that it quickly receives a large amount of viewings and is featured on YouTube's home page.
Many organisations have cottoned on to this method as a tool for promotion, particularly production companies who have created some subtle and clever 'viral' clips to advertise an upcoming movie or televison programme. Other businesses are following suit.
Another useful tool for social marketing are targeted ads. These are adverts on social marketing and other sites which can be programmed so that they are shown only to users who fit certain parameters.
This allows you to tailor your ad so that it is only shown to people of a particular age or gender, people who live in a particular geographic area, people who have listed a particular sport or hobby among their interests, or a combination of all of these. This precise targeting means that a larger percentage of people who view your ad are likely to be interested in the products or services that it offers.
Many businesses have been slow to realise the massive potential of using social media sites as part of their marketing campaign, but this is changing. At the moment, it is a relatively new method of advertising a product or service, so now is the time to make the most of social marketing before it becomes overcrowded.
The methods of promoting your site through social media that we have described above are just the tip of the iceberg. i-Zimbra has used social media technology to increase the online profile of many of our business clients.
Contact us to discover how we can help you and your business make the most out of social marketing.
Running a pay-per-click advertising campaign is a way of providing an instant boost to your search engine results … Read more about pay-per-click advertising >>
i-Zimbra can monitor all visitors to your web site, usually referred to as 'web traffic', and analyse how those visitors behaved while on your site … Read more about web traffic analysis and reporting >>
Search Engine Optimisation is an important way of giving your business web site a higher profile on the web and ensuring it can successfully contend with online competitors … Read more about Search Engine Optimisation >>
See also:
Why not find out more about what we can do to help you and your business today?
To contact i-Zimbra, simply call us on 0870 770 6989 or email us now.
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The joy of employingRoger Bowell
i-Zimbra to promote your web site is the speed with which they respond to customer requests and the excellent results they achieve
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