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Running a pay-per-click advertising campaign is a way of providing an instant boost to your search engine results.
Pay-per-click engines promote your website through a set of chosen words or phrases ('keywords'), on which you bid an amount of money.
An advert (usually called an 'ad' by pay-per-click engines) for your site will be displayed every time one of your keywords is entered into the search engine.
Each time someone clicks on one of your ads (this is known as a 'click-through') you are charged an amount of money, which is never more than the amount which you bid.
With most search engines, the ranking is based on the highest bidder, so if you have bid more than anyone else for a particular keyword, your ad will appear at the top of search results for that keyword.
While this is a great way to give your website instant search engine visibility, running an effective Pay-per-click advertising campaign can take a lot of time. The first steps in a Pay-per-click campaign involve a certain amount of trial and error, as some keywords may perform better than others and changes may be necessary.
The campaign needs constant monitoring to ensure keywords are still relevant and getting traffic, and that you are not bidding too high or too low for keywords.
i-Zimbra offers a Pay-per-click management service so that you can get on with running your business while the Pay-per-click campaign is kept up to date. We will work to ensure the keywords and bids used are effective, and making changes, with your approval, wherever necessary. Being experts in online search habits, we have a knack for finding the terms that work best for your business.
Creating good pay-per-click ads is not just about finding the right keywords outbidding the competition. With Google AdWords in particular, the position of your ads depends not only on the amount you have bid for keywords, but the 'quality' of the text in the ad itself.
In other words, if Google feels that the wording of your ad is poor, it may appear lower on the search results page than more well-written ads which have lower bids. We have written a large number of pay-per-click ads, and know what Google and other search engines are looking for in a well-written ad text.
Please note: in our experience, pay-per-click advertising does not work for everyone. When advising on sponsored listings, we will always give an honest opinion on whether or not pay-per-click would be an effective way of marketing your particular business online.
Contact i-Zimbra for more information on how our pay-per-click management service can maintain and improve the results of your online advertising campaign.
Search Engine Optimisation is an important way of giving your business website a higher profile on the web and ensuring it can successfully contend with online competitors … Read more about Search Engine Optimisation >>
The more links you have coming in to your website from other, good quality sites, the better. It shows search engines that your site is popular, and of course it advertises your site to a wider audience … Read more about website linking >>
i-Zimbra can monitor all visitors to your website, usually referred to as 'web traffic', and analyse how those visitors behaved while on your site … Read more about web traffic analysis and reporting >>
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Why not find out more about what we can do to help you and your business today?
To contact i-Zimbra, simply call us on 0870 770 6989 or email us now.
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The joy of employingRoger Bowell
i-Zimbra to promote your website is the speed with which they respond to customer requests and the excellent results they achieve
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