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Monday, October 20th, 2008
i-ZImbra were invited by SCL Analytics to Web Analytics Wednesday in London last week. As well as being a great opportunity to meet and talk with fellow web professionals, the evening provided us with a lot of insight into just how much web traffic analysis can inform the web development process.
Amongst the guest speakers were Mark Simpson (Managing Director of Maxymiser), Ewald Hoppen (web analyst at Wehkamp.nl) and Eric T. Peterson (CEO of WebAnalyticsDemystified and founder of Web Analytics Wednesdays). They gave all gave useful tips on maximising the value of web analytics results. Each of them showed how some very subtle changes to the layout and text of a web page can lead to a dramatic increase in the number of conversions from web visitor to product buyer. It’s all about testing new ideas and using your web traffic analysis to see for sure which changes make the biggest difference - and lead to the biggest profit.
We are keen to keep learning all the latest developments in SEO and web development, and we learned a lot of new tricks at this event, which we have already started to implement into our web traffic analysis and web site development strategies. The changes we are making should lead to a boost in our SEO customers’ returns on their investment.
If you are interested in promoting your business online with our ongoing SEO and web marketing services, contact i-Zimbra today to find out how we can help your website to get noticed - for all the right reasons.
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To contact i-Zimbra, simply call us on 0870 770 6989 or email us now.
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Working with i-Zimbra is great because they know how we need to have our sites built. As a web marketing company ourselves, it is vital that our sites look great and are web standards compliant.Katherine Dawson
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