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Wednesday, July 22nd, 2009
I love Seth Godin’s blog, and today’s post backs up a few different things I’ve been reading. From the Twitter post that said “saving money by stopping marketing is like saving time by stopping a clock” to the observation that one of the few companies to increase marketing spend in the Depression is still around today (Kellogg’s), there seems to be quite a consensus that you stop marketing at your peril!
Have a look at this post on Seth Godin’s blog. And learn from history. Never has marketing been so cost-effective, and never have markets been so accessible as they are now.
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