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Thursday, July 23rd, 2009
We all get a mountain of email newsletters and a cursory glance is usually enough to check whether it’s a ‘read’, ‘delete’ or ‘read later’. I just got one with the subject line: “Top 10 Don’ts for SEO Copywriting“ by the normally lucid Karon Thackston. Great, that one’s definitely an ‘open’.
It all started so well, with the perfectly reasonable: “1. Don’t shove as many keyphrases into the copy as humanly possible“. I agree, but it’s hardly ground-breaking. And then I read: “2. Don’t lose site of balance“. Sorry? “Site”?
Oh dear, I think Karon didn’t follow another golden rule of copywriting: don’t rely on your spellchecker to proofread your emails!
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