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Wednesday, May 27th, 2009
Does your sell what you want to sell - or what people want to buy?
Our search engine marketing department keeps getting asked to “increase our Google ranking for … “ followed by a particular search phrase. In our experience this is not the best way to proceed.
In ‘the old days’ when you set out your wares in an newspaper advert, on the television, on a billboard or in the other available media you told people what you had and how it could help them. If you wanted to sell more of a particular product you simply put out more advertising that mentioned that product or service.
Times have changed, and they have changed pretty fast. Now a lot of sales and marketing takes place online it is no longer a case of just telling consumers what you have - it’s a case of listening to what they want and using those words to describe what you have. It is a much more consumer-led world, and finding out what people are actively looking for is so much easier than it was. You don’t even have to ask what people want, they tell you! You can see what people are looking for using a lot of different tools including those that Google provides for free.
So stop selling what you have. Sell what people want. It makes all the difference.
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